Discovering your Brand’s Heart


The brand value proposition and selling proposition are the two fundamental statements of your whole identity. If you haven’t done the background research appropriately, these two will be very hard to discover. Get them right and all of your communication shall start falling into place around it. Once you discover them, you also have to write them for optimal clarity and engagement.


  • Learn how to prep the ground to get your statements right.
  • See examples on how clients make mistakes when trying to define their core statements.

Duration: 2 hours

  • Learn the difference between BVP y BSP
  • Draft your own brand value proposition and selling proposition for maximum efficiency.
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