How do I position my service/product?


  • Do you have a brilliant service or product but don’t know how to present it in the best possible light to different target audiences?
  • Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products’ attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. Effective product positioning ensures that marketing messages resonate with target consumers and compel them to take action.

Duration: 5 hours

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